Lego reveals first LGBTQ-themed set 'Everyone is Awesome'

Explore More

In the lead-up to Pride month, Lego has released its first set which celebrates the LGBTIQIA+ community.

Called “Everyone is Awesome,” after the “Everything is Awesome” song from the Lego movies, the new model features 11 buildable, colorful figures, inspired by the rainbow flag.

Each monochromatic person in the set has a different hairstyle and color associated with them. The designers intentionally did not assign a gender to the figures.

“I wanted to create a model that symbolises [sic] inclusivity and celebrates everyone, no matter how they identify or who they love,” set designer and design vice president Matthew Ashton, a member of the LGBTQ+ community, said in a press release. “Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves!”

The set comprised of 346 bricks, will be released June 1 and will cost $34.99.

In a video announcing the product, Ashton said he hopes people “will be very proud to display” the set. He had built the figure to keep on his desk and then presented it when the company wanted to release a dedicated design.

Ashton also reflected the struggles he faced as a queer child. “Looking back, if I had somebody alongside me who gave me something like [this set] that said, ‘This is a token of how much you mean to me, I’m there for you and I’m here to support you.’ Something like that would have meant so much to me,” he said.

“We want to include everybody. No matter how young or old or what gender you are, Legos is for everybody.”

ncG1vNJzZmimqaW8tMCNnKamZ2Jlf3J7j25ma2hfobKou4yrnK%2BdkaHAbrLIq6qtZZycr7W9jK2fnqWVmXq0sdNmnK%2Bdoq68r7GMoqpmmaeawLC5xGg%3D